My Journey Building a Simple Local Service Business - Post Two

So in addition to the above 5 methods, I researched Reddit to see what local service trades people were doing themselves to drum up new customers. I found 11 recurring themes some of which overlap with the citizens advice data on how people find local services, and some that were not included in that data:

1. Referrals and word of mouth (more useful for those who are already working in the industry and/or have connections with people who work in complementary trades)
2. Google Business Profile (happy to see this as this is where I have experience and have seen results for past clients. Although for past clients, I took over their accounts that were already built after they had done the initial groundwork of building their business, so starting from the ground up will be different to start appearing in Google Maps, getting reviews and getting customers before any reviews and evidence from before and after photos are available)
3. Repeat customers (down the road this is ideal, because less time can be spent on marketing when there is enough weekly and monthly retainers meaning you don't need more, unless you are looking to build a business with employees)
4. Local SEO (giving your service pages Local SEO titles, just stuff like "Garden Maintenance Bolton", adding a google map to the page with your location showing, and describing all elements of the service you offer to show credibility, along side schema markup for each page which AI can easily create)
5. Facebook Groups (local area pages, self promotion allowances are different with each group so need to be careful)
6. Nextdoor (similar to Facebook pages above, more proof for it's viability in the USA then the UK though)
7. Leaflet distribution (This is a really nice one as you can get in touch with the specific types of homes and areas you want to work with your offer. Printing them at home got expensive for me, i got 70 A4 pages done on a colour ing cartridge before the colour started fading, looking at bulk ordering 500 next as works out cheaper and less fuss than cutting them all in half, as I printed 2x a5 on each a4. Ink, quality paper and hassle seem to make bulk ordering better)
8. Google Ads (USA stats from WordStream show an Average of $90 ad cost for each lead, and that isn't even a customer! Not worth it unless you are offering a high price service or something with a high likly hood to get long term repeat business, so this isn't a priority here for me right now, I am looking to earn more than I spend and the argument for using it to gain awareness isn't a priority for me inside this situation right now when all the other cheaper and more direct methods are available to me)
9. Meta Ads (WordStream say Cost per lead in the Home & improvement category is $42.95 per lead here, so this is the first paid advertising I'll do later on before Google Ads)
10. Local Networking (Best for B2B, I am personally more of an introvert so will stay digital as much as I can)
11. Direct Email Outreach (much different to my landing page email campaign experience. In my previous post you can see my first experience with using this method.